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Irwin L. Gross
eBusiness Institute

Enabling Integrative Business Technology Education and = Research

2003 - 2004

03/31/04:=20 CRM

02/04/04:=20 Outsourcing

11/19/03:=20 Business Intelligence

09/24/03:=20 Web Services

2002 - 2003

04/03/03:=20 Security

02/12/03:=20 Integration

11/20/02:=20 eHealthcare

10/15/02:=20 Going Mobile and Wireless

2001 - 2002

04/24/02:=20 Creative Human Resources

03/06/02:=20 Security and Protection

11/06/01:=20 Financial eBusiness

09/20/01:=20 Technology Engines

2000 - 2001

04/06/01:=20 eBusiness Across Borders

01/31/01:=20 Customer Loyalty

10/11/00:=20 Clicking Onto the Future

Executive Breakfast Series

Sponsored by:

Will Business Intelligence systems provide = new=20 insights on the organization, customers, and competitors?

November 19, 2003
7:30 to 10:00 AM
Fox/Gittis=20 Foyer
Liacouras Center
Temple University Main Campus

Panelists

John=20 Bryer, Vice President and Chief Information Officer, Parkway=20 Corporation
Gregory=20 Meyers, CRM & Marketing Business Unit Manager, McNeil Consumer = &=20 Specialty Pharmaceuticals, a division of Johnson & Johnson
Robert=20 Smith, Managing Partner, DoubleStar, Inc.
Ken=20 Cox, Vice President, Walklett Group

Moderator

Thanhia=20 Sanchez, Director, Cognos Corporation

Event Summary

Business Intelligence (BI) can provide managers = with=20 actionable knowledge about the firm, its customers, and competitors. = Analysis of=20 data from a BI can lead to competitive advantage, new sources for = revenue, and=20 cost savings via opportunities for new products, mergers, demand = forecasting,=20 key performance monitoring, and what if analysis on scenarios. However,=20 realizing a successful BI may be beyond the realities of most = organizations. An=20 ideal BI implementation implies integration of Enterprise Resource = Planning,=20 Customer Relationship Management, Supply Chain Management, financial, = and legacy=20 accounting systems into a data warehouse that provides on demand = information.=20 Organizations also need sophisticated knowledge management capabilities = to=20 successfully learn from and apply BI insights. An iterative approach = that=20 combines the search for BI with existing efforts in visualization, data=20 mining/warehousing, knowledge management, or geographic information = analysis may=20 prove simpler. In this panel, we will review the state of BI and offer = insights=20 for adoption and usage.